Why you need to be active on Pinterest in 2023
What makes Pinterest the most promising platform of the next year
Instagram, TikTok, YouTube – all these platforms are known for their strength in influencer marketing. But: New year, new strategy! So why not put out some feelers and give other platforms a chance? How about Pinterest, for example? We’ll tell you why Pinterest should be your platform in 2023 and why the creative giant is so well suited for creator marketing.
Facts and figures about Pinterest
In order to become active on a platform and, above all, to deploy budget, marketers need good reasons. Pinterest offers numerous of these.
Pinterest is considered the leading shopping platform for Millenials. Thus, numerous purchase decisions are made here, because: 93% of users use the platform to plan purchases. A full 61% of them have also already made a purchase from a sponsored pin. Another reason for marketers: 63% of Millenials say that they discover new brands through Pinterest, from which they then in turn consider purchases. The topic of “long-term marketing” is also covered here in the long term. After all, a pin lasts an average of 7 months because it is constantly being rediscovered and pinned. In comparison, a tweet on Twitter lasts an average of 7 minutes.
Reasons for Pinterest
Beyond the obvious facts and figures, there are many more reasons why Pinterest – especially in terms of influencer marketing – should be your platform for the new year 2023.
Probably the biggest advantage of the platform is the general user mindset. Unlike on TikTok & Co., users here are much more open when it comes to the topic of advertising. In the context of sponsored pins, they do not necessarily perceive them as such and the statistics above prove that they rather understand them as buying inspiration. In no other network is advertising seen as so welcome, because it rather serves as inspiration. In general, Pinterest is not considered social media, but personal media – so the topic of individuality in terms of content consumption is very important.
In general, Pinterest serves much more for practical inspiration than for entertainment. Because of this, the platform is also almost unrivaled, which is a big advantage for brands. In a conversation with Jana Würfel, Head of Content & Creators Northern Europe, she also talked about inspiration marketing instead of influencer marketing. This shows once again how authentically Pinterest acts in the context of advertising measures.
Pinterest sees itself as a so-called “full funnel solution”. The reason for this is that all marketing goals can be covered. With the pins, brands and creators can generate attention and reach as well as sales, because links to their own website or store can be linked everywhere. This is not possible on all platforms as well.
The reason for this full funnel solution is also that different content works for different people and marketers can position themselves across many formats because everything works. From static pins to videos to multimedia content, the different formats allow many different audiences to be reached through the platform.
In addition, the content you post on Pinterest is extremely long-lasting (as mentioned above). For brands, this has the advantage that invested budget goes a very long way and pays off over a long period of time.
There are numerous reasons why brands should also rely on Pinterest in 2023 in addition to Instagram, TikTok & Co. In addition to the wisely used budget, which has a long-term and sustainable effect, it is also the high trustworthiness of advertising and Creatorn, which can bring great success for marketers. The goal of every brand in the new year should at least be to give Pinterest a chance and try it out here.
If you’re still not convinced, you can listen to our podcast episode #26, in which we spoke exclusively with Jana from Pinterest on the topic of creator marketing and were convinced ourselves that the platform can bring big success.