As we all know, Instagram is focusing on creators this year and is doing everything it can to support them in their creativity and possibilities. So now there is a new feature that supports the creators behind the camera and thus gives them more recognition and visibility: the Enhanced Tags. In this blog post, you’ll learn what Enhanced Tags are, what benefits they bring to Instagram, and how to use them.
What are Enhanced Tags?
Instagram launches a new feature and enables with the Enhanced Tags that creators who were indirectly involved in the post can be marked and assigned at first glance. This makes it possible for followers to see directly which people with which profile category were tagged in a photo.
Linking to Instagram posts is not new and has been possible for a long time. However, with Enhanced Tags, it is no longer just the profile name that is displayed, but also the category of the profile. For example, the photographer can be tagged with the profile name and at the same time with the job title directly on the picture.
Instagram users have the chance to see at first glance who was involved in the posting and to what extent.
What are the advantages of Enhanced Tags?
The goal of these tags is to create more visibility, reach, and recognition for those who have been involved in a post. The feature is primarily intended for creators who want to get support for their content production or for companies who want to tag their partners. The chance for more reach and visibility for stylists, photographers or similar supporters is given and the community is immediately aware of them.
However, the enhanced tags can only be displayed on Instagram accounts that have a company or creator profile, as these are automatically assigned a profile category. For creators, it is a good idea to create such a profile so that in the event of a tag, it can be directly assigned that the creator is, in fact, a creator.
The biggest advantage of these tags is that underrepresented groups in particular are actively marked and highlighted in order to be able to support them in their social media presence. The work of these groups is highlighted.
How does the tag work?
Applying the tags is quite simple and works via the usual way of tagging someone. After a post has been edited and a caption has been added, profiles and people can be tagged. Here you can now select individually by post whether the profile category is displayed in the post under the profile name or whether it remains only with the marking with name.
Creators and company profiles have the option of displaying additional information as needed, or just the actual account name.
For whom is the feature worthwhile?
Above all, creators among themselves try everything to support each other and to share their own reach. So the Enhanced Tags are another way to benefit from each other and especially to appreciate the work behind the creative, authentic and elaborate content.
The new Enhanced Tags feature is only a small change for Instagram users and does not mean more work for creators, but it does provide an opportunity to draw attention to other profiles.