Our Channels

How to: Instagram Stories for Business

captions


Instagram Stories add even more value to a company’s profile. For long-term success, it is important to know some valuable basics.

Especially for companies, Instagram stories offer many opportunities to stand out from the crowd and increase their own awareness. But to achieve the individual goals, a well thought-out strategy is essential and should be developed with the following questions:

Even though stories are only available for a certain amount of time and are not considered “perfect” content, it is important to start with a plan to provide maximum value to your community.


How to use Instagram Stories and stand out from the competition

  1. Quality
    High-quality stories are the key to quickly winning over followers. It’s not about shooting the stories perfectly in a photo studio. It’s more about making sure that the stories are not blurred or pixelated, for example. The stories should be easy to understand, have a varied design and offer the follower added value.

  2. Continuity
    Once the first story has been published, the first step has been taken. But now it is important to think about a continuous format to provide followers with interesting content on a regular basis. After some time, the follower will specifically wait for the stories and go directly to the company profile. For example, weekly formats that build on continuation and arouse interest are suitable for this. Here it is suitable to position oneself as an expert and to pass on one’s own knowledge to the followers bit by bit.

  3. Personalitiy
    Personality is the most important point of content. The social media world now thrives on authenticity and closeness. This makes it all the more important to present yourself as an authentic and genuine person in the stories and to show that you are one of “them. Followers identify with the company and thus continue to build interest.

  4. Interaction
    The interaction underlines the aspect of personality even more clearly. As soon as the profile is tangible and seen as a “real person,” users want to communicate actively. At best, there should not be a monologue in the stories; rather, an active dialog should be brought about. This works best through the question tools, where you encourage followers to answer questions or even ask questions about the company. Pointing out direct messages is also a great way to start a conversation with followers and build a connection. Which type of interaction is best suited for your own company’s goals becomes clear through trial and error and should be actively expanded accordingly.

  5. Spontaneity
    Even though planning a social media strategy is important in order to be able to offer interesting content on a regular basis, it is about as important to leave room for spontaneous actions and topics. Social networks are very fast-moving and current topics go around the world rapidly. In order to present yourself as a professional company, you should actively monitor all changes and news and consider to what extent and at what time you will respond to them.



How to start: Instagram Stories

As a social media agency, we have already tried out several story formats and developed strategies. For this reason, we have compiled our last-minute tips and tricks for you to get started with Instagram Stories right away:


Conclusion

Instagram Stories quickly established themselves after their introduction and are nowadays the most popular implementation of influencer campaigns. So if you haven’t yet discovered Stories for yourself, you should start using it right away and take advantage of the versatility of this function!

Author

Popular posts

Filters
Category Category
X

By channel

  • #Black Week
  • #Influencer
  • #Influencer Marketing
  • #Instagram
  • #LinkedIn
  • #Marketing
  • #Pinterest
  • #Podcast
  • #Predictions
  • #Snapchat
  • #Social Media
  • #TikTok
  • #Trending
  • #Twitch
  • #YouTube

By content

  • #Black Week
  • #Development
  • #Developments
  • #Employer Branding
  • #Experts
  • #Features
  • #How To
  • #Influencer
  • #Influencer Marketing
  • #Instagram
  • #Journals
  • #LinkedIn
  • #Marketing
  • #Predictions
  • #Social ADs
  • #Social Media
  • #Tech
  • #TikTok
  • #Trending
  • #YouTube
Chosen tags:
  • #How To
  • #Influencer
  • #Social Media
  • #Instagram
  • #TikTok

Get the latest News

Be the first to know
Get Tips & Improvements
100% free
Learn about new features

Sign up Sign up

Your data

Lookfamed Loading...

Start your
campaign

    Your Data

    Campaign details

    Timeline to Kickoff

    Budget

    Select platform(s)

    Instagram
    TikTok
    YouTube
    Twitch
    LinkedIn
    Pinterest

    Goal(s) of the campaign

    Branding
    Reach
    Content Creation
    Traffic
    Engagement
    Sales
    Conversion
    App Installs
    Other

    Your message

    Get a
    Management

      Your data

      Your platforms

      Select platforms

      Instagram
      Twitch
      TikTok
      Pinterest
      YouTube
      LinkedIn

      Instagram

      TikTok

      YouTube

      Twitch

      Pinterest

      LinkedIn

      Creator
      request

        Your data

        Details

        Which Creator?

        Timeline to Kickoff

        Select platform(s)n

        Instagram
        TikTok
        YouTube
        Twitch
        LinkedIn
        Pinterest

        Goal(s) of the campaign

        Branding
        Reach
        Content Creation
        Traffic
        Engagement
        Sales
        Conversion
        App Installs
        Other

        Your Message

        Get in Touch

        Whether it's an initial idea, a concrete inquiry or interest in a collaboration: We look forward to hearing from you!

          Your Data

          Your message

          Journal
          Download

          Your Data


          Download

          You can download your journal here. Have fun!

          Explore

          Search results for
          Lookfamed Search...