The world of business influencers: who are they and what do they do differently?

• #LinkedIn
• #Social Media

Do you spend a lot of time on LinkedIn and keep stumbling across posts from supposed “private individuals”? These are often so-called business influencers, also known as corporate influencers. We’ll tell you what they are, how they operate and how brands can use them strategically in influencer marketing.

What are Business Influencers?

Business influencers are experts, leaders and opinion leaders who focus on business-related topics. Their content ranges from leadership insights to industry-specific news and tips for entrepreneurship. Unlike traditional influencers, they not only cover lifestyle aspects, but also provide deeper insights and advice.

Why should companies work with business influencers?

Here are some useful aspects of why working with business influencers is very lucrative. This can be very worthwhile for some companies, brands and businesses in general for the following reasons.

Credibility and expertise

Business influencers are often industry experts with proven specialist knowledge. By working with them, companies can strengthen their credibility and benefit from the influencer’s professional authority.

Targeted reach

Business influencers also address a target group that is directly interested in business-related topics. This enables companies to target their messages at decision-makers and experts and thus reach the relevant target group directly.

Authenticity and trust

The authenticity of business influencers creates a deeper connection with their target group. Their recommendations are often perceived as authentic, which strengthens consumer trust.

Networking and business opportunities

By working with business influencers, companies can benefit from their extensive professional network. This potentially opens up new business opportunities and partnerships.

How can collaboration with business influencers be organized?

Of course, a well-planned and carefully developed strategy for working with business influencers is very important for the success of the collaboration. The following aspects, among others, should therefore be taken into account:

Identification of suitable influencers

Select influencers who are active in your industry and address a target group that is relevant to your company.

Set clear goals

Define clear goals for the collaboration in advance, be it increasing brand awareness, launching new products or generating leads.

Preserve authenticity

Give influencers creative freedom to ensure the collaboration is authentic and relevant to followers.

Set measurable results

Defines KPIs to measure the success of the collaboration, be it in terms of reach, engagement or business-relevant key figures.

The B2C sector: Advantages in the B2C sector through business influencers in influencer marketing

Business influencers in influencer marketing are invaluable for companies and end consumers. Their in-depth industry expertise lends their recommendations a unique credibility, which strengthens trust on the part of end consumers. Followers of business influencers benefit not only from reliable information, but also from a tailored approach that addresses individual needs and industry-specific trends.

This close connection between business influencers and their community creates a win-win situation based on authenticity, expertise and a targeted approach. In contrast to conventional influencer marketing, cooperation with business influencers is characterized by increased credibility and relevance. It’s not just about product promotion, but also about gaining a deeper insight into the dynamics of the respective industry.

Conclusion: The advantages outweigh the disadvantages

Working with business influencers offers companies the opportunity to expand their reach, gain the trust of their target audience and stay relevant in the fast-paced business world. By strategically partnering with these influencers, companies can add value and strengthen their position in the industry. The power of working with business influencers lies not only in the number of followers, but more importantly in their expertise and ability to deliver relevant messages.