Explore Channels

Our Channels

Creator Subscriptions – Subscribe to Influencers on Instagram

Instagram is expanding the subscription options for influencers on the platform. What subscriptions are available on Instagram now?

Adam Mosseri, Head Of Instagram, announced it on Twitter: The subscription models, which were introduced in January, will now be expanded. What is the goal? For influencers, Instagram is supposed to be the platform on which they primarily earn their money. It is therefore all the more important that they can generate a sustainable income here. Because influencers are ultimately one thing on a monetary level: a business.

What subscriptions are available on Instagram?

To ensure that influencers focus on Instagram and want to earn their main income here, the platform has been working on subscription models for some time. 

The following have already been launched in January 2022:

Twitter

Mit dem Laden des Tweets akzeptieren Sie die Datenschutzerklärung von Twitter.
Mehr erfahren

Inhalt laden

What features are new on Instagram?

These features have already been rolled out and tested in the US for tens of thousands of influencers. Feedback from these creators has now been gathered to expand the subscription model. The following features are new on Instagram for influencers:

Twitter

Mit dem Laden des Tweets akzeptieren Sie die Datenschutzerklärung von Twitter.
Mehr erfahren

Inhalt laden

Advantages of influencer marketing in this context

By additionally strengthening the bond with their followers, not only Instagram as a platform benefits, but also influencer marketing as an advertising measure. The more users the platform can generate, the more attractive it becomes as an advertising platform for companies.

The new subscription options strengthen the bond between influencer and follower. This is extremely important because influencer marketing depends on the trust of the follower in the influencer. If an influencer promotes a product who has built a close bond with his followers, it is more likely that this product will be sold in the end. The increased authenticity and closeness additionally contribute to this. 

Author

Popular posts

Filter
Category Category

By channel

  • #Black Week
  • #Instagram
  • #LinkedIn
  • #Pinterest
  • #Podcast
  • #Predictions
  • #Snapchat
  • #Social Media
  • #TikTok
  • #Twitch
  • #YouTube

By content

  • #Black Week
  • #Developments
  • #Employer Branding
  • #Experts
  • #Features
  • #How To
  • #Influencer
  • #Instagram
  • #Journals
  • #Predictions
  • #Social Media
  • #Tech
  • #TikTok
  • #Trending
  • #YouTube
Chosen tags:
  • #Instagram
  • #

Get the latest News

Be the first to know
Get Tips & Improvements
100% free
Learn about new features

Sign up Sign up

Your data

Your subscriptions

Lookfamed Loading...

Start your
campaign

Your Data

Campaign details

Timeline to Kickoff

Budget

Select platform(s)

Instagram
TikTok
YouTube
Twitch
LinkedIn
Pinterest

Goal(s) of the campaign

Branding
Reach
Content Creation
Traffic
Engagement
Sales
Conversion
App Installs
Other

Your message

Get a
Management

    Your data

    Your platforms

    Select platforms

    Instagram
    Twitch
    TikTok
    Pinterest
    YouTube
    LinkedIn

    Instagram

    TikTok

    YouTube

    Twitch

    Pinterest

    LinkedIn

    Creator
    request

    Your Data

    Details

    Which Creator?

    Time to Kickoff

    Select platform(s)

    Instagram
    TikTok
    YouTube
    Twitch
    LinkedIn
    Pinterest

    Goal(s) of the campaign

    Branding
    Reach
    Content Creation
    Traffic
    Engagement
    Sales
    Conversion
    App Installs
    Other

    Your Message

    Get in Touch

    Whether it's an initial idea, a concrete inquiry or interest in a collaboration: We look forward to hearing from you!

      Your Data

      Your message

      Journal
      Download

      Your Data


      Download

      You can download your journal here. Have fun!

      Get the Journal

      Your Data

      Durch Absenden des Formulars gibst du uns dein Einverständnis, dich für zukünftige Marketingaktionen zu kontaktieren.

      You've got
      Mail

      In wenigen Augenblicken bekommst du eine E-Mail mit dem Downloadlink des Journals zugesendet.

      Explore

      Search results for
      Lookfamed Search...