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Authors:Pia Dzimalle

How to get organic reach on Instagram

How do creators and companies manage to achieve organic reach quickly and what features does the Instagram platform offer for this? This social media whitepaper shows you how to achieve organic reach on Instagram and, most importantly, how to make the reels work for you! (English version of this journal is coming soon)
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Exclusive content from one of the most experienced influencer agencies in Germany

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Marketing How to
Social Media and Influencer Marketing Know How at first hand

Step by Step
How to use the Instagram Reels

Predictions
Reach success with reels

Strategy
How to integrate reels into your marketing strategy

That's why the topic is more relevant than ever

Posting frequency in the feed is a driver for reach and follower growth" - these are the words Heiko Hebig, strategic partnerships officer at Instagram, used to start the discussion: Even if moving images are becoming more relevant due to the development of content, the feed will continue to retain an important role. For example, short videos like Reels in particular should not only be published in the Reels tab, but also in the Feed - because the Feed serves as a profile's business card.

The journal offers you these important insights

What are the main features of Instagram and how can they be used to achieve organic reach? Instagram is increasingly focusing on moving images and is using its own features to promote this content. In this whitepaper, we show how the various features of the popular Instagram platform can be used to achieve organic reach and what do's and don'ts the all-important short video reels bring to marketing success.

This is why the topic takes you further

Especially in today’s time, it is essential to constantly develop yourself and your own marketing as well as try out new trends and news. Instagram in particular offers users and marketing many opportunities to stand out from the competition. With the tips and tricks of Heiko Hebig from Instagram, you know exactly what is important for successful Instagram content and which features should be used for great reach.

About the authors

Pia Dzimalle
Pia is responsible for marketing and social media. She knows what it takes for companies to create a successful external presence. As an expert in PR and marketing, she is also the first point of contact for editorial topics.

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