Fairbruary: Holistic influencer campaign with over 300,000 impressions for Fairtrade
Intro
The goal of the holistic influencer campaign was to raise awareness of Fairtrade products during "Fairbruary". The involvement of TikTok and Instagram creators was intended to raise awareness of Fairtrade products. The central message was: "Shop fair for a month". As part of this, the variety of Fairtrade products was presented to encourage consumers to make more conscious purchasing decisions.
Strategy
Through creative Instagram Reels and TikTok, the selected creators presented various Fairtrade products in their own creative way, inspiring their communities to participate in Fairbruary as well. Zusätzlich zu der umgesetzten Influencer-Kampagne haben wir von Lookfamed einen ganzheitlichen Ansatz angewandt, um die bestmöglichen Ergebnisse für den Kunden zu erzielen. So hat unsere eigene Logistikfirma „Logimate“ die Influencer-Pakete verpackt und versendet. Dank der hochwertigen UGC-Videos von unserer Produktionsfirma Filmfluence konnten zusätzlich gezielte Ads geschaltet werden, um die Reichweite weiter zu steigern. Die Agentur selbst hat sich auf ihr Steckenpferd des Influencer Marketings fokussiert und den Kunden hier ganzheitlich beraten und passende Creator identifiziert.
BRAND FIT
In order to authentically place the topic of sustainability within the framework of the Fairtrade campaign, suitable creators were selected whose appearance and content matched it.
VIDEO CONTENT
Video content was used to communicate the message of the campaign in the best possible way. This enables the creators to focus more intensively on important product and brand characteristics.
STORYTELLING
Each creator involved in the campaign used their own creative way of storytelling around Fairtrade products to inspire their community.
HOLISTIC APPROACH
In addition to implementing the influencer marketing campaign, we worked with both a logistics and a production company to guarantee the best possible outcome for the client.
Results
Data
Creator
@alexperiences
@by.tanith
@dorelie.jolie
@hazelnussallergie
@indubiopronina
@jessicagelke
@justinekeptcalmandwentvegan
@lautgedachtertagtraum
@lenaschreiber
@lukejaquerodney
@mind.wanderer
@piaundhalloumi
@rebecca_eliizabeth
@sowasvonlina
@vegan_gesund_mit_grundContent
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