Establishment as a sustainable and transparent brand: backpacks from eoto
Intro
The aim of the campaign was to draw attention to the new sustainable backpack brand eoto and to achieve the widest possible reach with micro-creators on Instagram.
Strategy
We worked with 5 micro-creators on Instagram who have a strong connection to their community and stand for high-quality content. All creators were selected for their thematic content, who are close to nature and care about sustainability. Each creator became an ambassador for a special backpack from eoto and presented it in detail within 3 months. By passing the word to each other, we created a kind of cycle that symbolizes the circular society.
SUBSTAINABILTY
eoto is a sustainable backpack brand. To make this tangible for the target group on Instagram, the campaign focused on the topic of sustainability.
STORYTELLING
Through the mutual handover between the creators, we have created a cycle that symbolizes the circular society. This is how we conveyed sustainability in the context of storytelling.
CO CREATION REEL
By combining the reach of Creatorin & Brand, even more touchpoints can be created within the relevant target group.
BRAND ESTABLISHMENT
The aim was to first establish eoto as sustainable and transparent. To achieve this, we relied on particularly authentic micro-creators.
Results
Data
Creator
@sophias_happyplace
@hannah.nele
@vikistr
@lautgedachtertagtraum
@vanillaholicaContent
Seen On
Fazit
The collaboration with Lookfamed was extraordinary! They managed to successfully incorporate our brand and brand values into the campaign with their creative expertise. We are very pleased with the results and look forward to more exciting projects.
Christoph Groß, Senior Marketing Manager
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