Over 12,000 app installs in one month – organically!
Intro
The aim of the campaign is to raise awareness of the ShopBack app via TikTok and Instagram and to generate installations.
Strategy
We increased the visibility of the ShopBack brand through cross-media integration via TikTok and Instagram at @reneschmock. Rene was largely free in the implementation and was therefore able to integrate the content authentically into his everyday life. In addition, there were suitable deals that suited Rene perfectly. With almost 25,000 clicks, over 12,000 people downloaded the app.
CROSSMEDIA
The cross-media aspect of the campaign allowed Rene's large combined reach on TikTok and Instagram to be used to generate even more awareness for the implementation.
INSTALLATIONS
The aim of the campaign was to generate as many installations as possible for the app. Thanks to Rene's authentic implementation, this goal was ideally achieved.
ORGANIC
The high download figures were achieved entirely organically thanks to the combined reach of @reneschmock.
AUTHENTICITY
Since Rene was largely free in the implementation, he was able to integrate the app into his everyday life in the most authentic way and thus increase credibility within the community.
Results
Data
Creator
@reneschmockContent
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