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Authors:Kim Feistner

How to succeed with Employer Branding

This social media and employer branding journal shows you the relevance of a successful employer brand for every company, how it is built up in the long term and why social media is an optimal communication channel for employer branding, especially for the Gen Z target group. (English version of this journal is coming soon)
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21
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5
Chapters
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Marketing How to
Social Media and Influencer Marketing Know How at first hand
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Step by Step
Step by step to a successful employer brand
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Predictions
Employer branding takes on this relevance for companies
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Strategy
How to integrate the employer brand on social media
Inhalt

That's why the topic is more relevant than ever

Competition is growing and it is becoming increasingly difficult for companies to find the right talent for themselves and for vacant positions. This makes it more important for employers to set themselves apart from others and to position themselves with a convincing employer brand among employees and potential applicants in the long term.
Einleitung

The journal offers you these important insights

What is employer branding, what role does the employer brand play in the success of a company, and how can it be successfully built up over the long term? In this journal, we discuss the relevance of employer branding for every company, show how to build a successful employer brand and why social media is the right way to communicate it.
Diese wichtigen Insights

This is why the topic takes you further

In order to become more and more successful with one's own company and to stand out from the large offer of employers, a company must present itself individually. Only by standing out from the competition and a well thought-out employer branding strategy can employers position themselves in the long term, retain existing employees and win over new talent.
Deshalb bringt dich das Thema weiter voran

About the authors

Kim Feistner
Kim Feistner
Kim is HR manager and employer branding expert at lookfamed and knows exactly what is important for a successful employer brand. If you also want to optimize your employer brand, book an appointment with Kim here.

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