Impressively demonstrates the benefits of long-term collaborations: Almost 1 million impressions for Pink Lady
Intro
In this campaign, Dina from @aboutdina promoted the "Become a tree sponsor" campaign with Pink Lady. After becoming a tree sponsor herself in the spring, she traveled to South Tyrol to harvest apples from "her" tree as part of this campaign. This impressively demonstrates the advantages of a long-term collaboration, as the storytelling is particularly authentic thanks to the repeated integration with the creator. Dina's followers also had the opportunity to sponsor a tree and travel to South Tyrol to harvest apples from Pink Lady's apple orchard.
Strategy
This special campaign ran from April 2022 to March 2023. Dina was allowed to take a look behind the scenes during the campaign and was able to share many details with her community and answer questions. Thanks to this long-term cooperation, 5 different content pieces could be organically integrated over time. This increased awareness for Pink Lady and achieved authentic storytelling.
PERFORMANCE
The long-term nature of the campaign significantly increased the brand's performance.
BRAND FIT
Even before the paid cooperation, Dina was a big fan of Pink Lady apples, which is why the implementation was an ideal brand fit.
COMMUNITY
The content creator had the opportunity to take a look behind the scenes and was able to provide her community with lots of details and answer interesting questions. Followers were also actively involved through the opportunity to win their own tree sponsorship.
AUTHENTICITY
Thanks to the authentic integration into their content, the brand was ideally integrated into the relevant target group over a long period of time.
Results
Data
Creator
@aboutdinaContent
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