Our Channels

  • #Family
  • #Instagram

How we brought LiederTiger into the children’s rooms of hundreds of families

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Intro

In order to place the new Easter EP in LiederTiger's target group, we used three family creators on Instagram Stories and advertised here via link integration.

Strategy

To coincide with the release of LiederTiger's Easter EP, we used Instagram Stories in which the creators incorporated a song from the EP in various ways. By integrating the link, the creators' communities were forwarded directly to the "Children's songs for spring and Easter" playlist.

Strategy

LINK INTEGRATION

To bring the target group to the new EP, each creator has integrated a link into their Instagram story.

INTRODUCING CREATORS

For the first time, LiederTiger relied on Creator's promotion on the social media platform Instagram.

FAMILY FOCUS

We worked exclusively with Family Creators with children, as LiederTiger is primarily aimed at a target group consisting of mothers and fathers with young children.

INSTAGRAM STORY

To get started with influencer marketing on Instagram, we focused on integration in the Instagram story for a particularly high level of authenticity.

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Results

Data

84.000
Total Impressions
That is how many people came in contact with the content.
28.000
Reach
That's how many people were reached with the content.
420
Link Clicks
That is how many people have clicked on the links to the platform.

Creator

escanutells@escanutells
willkommen_bei_den_wues@willkommen_bei_den_wues
mrs_ermerson@mrs_ermerson

Content

Seen On

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