Over 8,000 link clicks for authentic story integration of “von Herzen” x @foodwithlove.de
Intro
The goal of the campaign was to convince the followers of Manuela and Joelle from @foodwithlove.de of the products from “von Herzen”. "von Herzen” is a brand for fashion, home accessories and decoration. Various products that suit the two content creators were presented in their Instagram story.
Strategy
Instagram users can find delicious recipe ideas and cooking inspiration on the @foodwithlove.de account. However, as the mother-daughter duo Manuela and Joelle bring so much personality to their food content, they have managed to get their community interested in more than just this topic. This means that products like those from “von Herzen” can also be ideally positioned. As the two content creators wear or use the products from “von Herzen” themselves time and time again, they often received questions about them in their posts. The integration with the brand resulted in a very good performance. Translated with DeepL.com (free version)
AUTHENTICITY
The fact that Manuela and Joelle had already shown the “von Herzen” products from time to time before the brand was officially integrated and that there were requests for them made the paid advertising for them even more authentic.
PERFORMANCE
Thanks to the close relationship that the two creators have built up with their community, the community trusts their recommendations. As a result, a very good performance in terms of link clicks was achieved for the customer.
CONTENT STRATEGY
Manuela and Joelle's account is primarily about food. However, as the two give their content so much personality, their followers are also interested in topics beyond food content, which is why they can also ideally place brands such as “von Herzen”.
TRUST
The girls from @foodwithlove.de only do very selective advertising for customers close to their hearts and products that they stand behind 100%. As a result, their community trusts them when it comes to recommendations, which is why the performance for the customer is always very good.
Results
Data
Creator
@foodwithlove.deContent
Seen On
Success Stories
Start yourSuccess Story
Our influencer marketing takes your brand to the next level. To learn more, drop us a message.
- Nano to Macro
- For every Niche
- Coordination
- Fast Communication
Loading...
Search...