Increasing reach through co-creation reel: smartwatch for children from Xplora
Intro
The goal of the collaboration between Xplora and content creator Eva (@what_eva_loves) was to raise awareness of smartwatches for children in order to promote child-friendly alternatives to smartphones. The focus was therefore primarily on the premium model X6Play.
Strategy
Together with the brand, a co-creation reel was created in which three smartwatches were raffled off to the community. The focus was on the premium model X6Play, which allows children to use a wide range of functions. Parents particularly benefit from features such as a GPS location function or an SOS function. The co-creation reel not only allowed Creator Eva to draw attention to the benefits of the product and introduce the brand, but also increased the reach within the relevant target group immensely.
CO-CREATION
The use of co-creation reels brings even more attention to the cooperation and the content, as it is played out to the communities of both participating accounts.
GIVEAWAY
A giveaway can also generate more reach and, above all, more engagement from the community. Eva has thus generated numerous comments and feedback under her reel.
REACH
The aim of the campaign was to increase awareness of the brand. Accordingly, Eva's reach on her account also contributed to reaching as many people as possible within the relevant target group.
AUTHENTICITY
Storytelling and the right brand fit make the collaboration between Eva and Xplora particularly authentic. Eva tells a story with her creative and always authentic content.
Results
Data
Creator
@what_eva_lovesContent
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