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With qualitative expertise: Paula Lambert for Badoo

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Intro

Badoo is a free app & website for online dating. The aim here is to find relationships, contacts or simply friendships. Paula Lambert acts as an expert on relationships and love for Badoo and supports the platform as an expert on various topics. The company and the power woman pursue a common goal: to make relationships and love easier and more successful and to educate people.

Strategy

The collaboration between Paula and Badoo shows that social media is not always just about numbers. Paula doesn't do any actual advertising for the platform, but acts as a sex and relationship expert and shares her most important tips for users. She gives interviews for various media such as Playboy, ICONIST and mate magazine. She also appears as an expert in Badoo's Dating Confidence Report.

Strategy

BRAND FIT

With her TV shows and online presence, Paula is an expert on everything to do with love, relationships and sex. This is precisely why she is a perfect fit for the Badoo platform and can act authentically in this collaboration.

EXPERTISE

Paula has the necessary expertise to be an expert in this field. This helps Badoo to constantly optimize its expertise and maintain its image as a respectful dating platform.

COMMUNITY

What Paula and Badoo implement together is primarily what the content creator's community is interested in. As a result, the relevant target group is reached via various channels.

AWARENESS

Paula raises awareness of the problems and challenges, but also of the positive aspects of dating and especially online dating.

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Results

Data

Expert
Date Confidence Report
Paula acted as an expert here.
Diverse
Interviews
For e.g. Playboy, ICONIST and mate magazine.

Creator

therealpaulalambert@therealpaulalambert

Content

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