With qualitative expertise: Paula Lambert for Badoo
Intro
Badoo is a free app & website for online dating. The aim here is to find relationships, contacts or simply friendships. Paula Lambert acts as an expert on relationships and love for Badoo and supports the platform as an expert on various topics. The company and the power woman pursue a common goal: to make relationships and love easier and more successful and to educate people.
Strategy
The collaboration between Paula and Badoo shows that social media is not always just about numbers. Paula doesn't do any actual advertising for the platform, but acts as a sex and relationship expert and shares her most important tips for users. She gives interviews for various media such as Playboy, ICONIST and mate magazine. She also appears as an expert in Badoo's Dating Confidence Report.
BRAND FIT
With her TV shows and online presence, Paula is an expert on everything to do with love, relationships and sex. This is precisely why she is a perfect fit for the Badoo platform and can act authentically in this collaboration.
EXPERTISE
Paula has the necessary expertise to be an expert in this field. This helps Badoo to constantly optimize its expertise and maintain its image as a respectful dating platform.
COMMUNITY
What Paula and Badoo implement together is primarily what the content creator's community is interested in. As a result, the relevant target group is reached via various channels.
AWARENESS
Paula raises awareness of the problems and challenges, but also of the positive aspects of dating and especially online dating.
Results
Data
Creator
@therealpaulalambertContent
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