Almost half a million impressions for ad made by Family Creators: Kinofest 2024
Intro
Kinofest 2024 took place over two days in September 2024. As part of this, the three Family Creators @diefiliz.blogs, @mrs_ermerson and @escanutells promoted the event in the form of reels and Instagram stories.
Strategy
To make people want to go to the movies again, the “Kinofest” was launched. On these days, cinema tickets are available for just €5 and there are reduced prices for snacks and drinks. Three family creators worked together to promote the event on Instagram. Content was published weeks before the actual Kinofest.
FAMILY CREATORS
The selection of suitable Family Creators drew attention to Kinofest 2024 through authentic storytelling and showed that cinema is something for the whole family.
REELS
By choosing Instagram Reels as one of the content formats, the creators had numerous opportunities to create creative storytelling.
AWARENESS
The primary goal was to draw attention to Kinofest 2024. Awareness was therefore the primary goal of the campaign.
IMPRESSIONS
The creative and authentic content pieces from the selected creators generated over 450,000 impressions.
Results
Data
Creator
@diefiliz.blogs
@mrs_ermerson
@escanutellsContent
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