Long-term cooperation with Action: 1.6 million impressions by @mrs_ermerson
Intro
Celebrating the seasons with Action: that's what Julia from @mrs_ermerson has set out to do on her Instagram account as part of an annual collaboration. With the help of reels, Julia shows in her creative way how she integrates the decoration of action into her interior.
Strategy
Julia was already buying decorative products from Action to decorate her home and/or garden. After a few reels, the brand became aware of her. The next step was to turn a successful collaboration into an annual cooperation. As of October 2024, two videos have already gone online to match the seasons.
INTERIOR CREATOR
@mrs_ermerson is best known for her interior reels and has gained many followers as a result. With Action by her side, she can give her community even more insights into her interior.
LONG-TERM
Action became aware of Julia through a reel. This has resulted in a long-term cooperation. This has the advantage that the relevant target group comes into contact with the brand again and again, making the collaboration even more authentic.
AUTHENTICITY
The fact that Julia has already repeatedly shown Action products from the cooperation means that the collaboration is now even more authentic and has been very positively received by her community.
INSPIRATION
For each season, @mrs_ermerson decorates her home and garden with products from Action. In this way, she gives her community inspiration for every part of the year.
Results
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Creator
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