Fitness challenge as a storytelling hook: @monis_reallife for Gymondo
Intro
Bringing fitness directly into your own living room: It's possible and that's exactly what content creator @monis_reallife has shown her community with the help of Gymondo. Staying fit from anywhere with 1,500 workouts - the mother of a family has convinced like-minded people of this. As part of Gymondo's Transformation Challenge, Moni was able to take her followers with her over a period of several weeks and repeatedly position the brand.
Strategy
In her story, Moni used appropriate storytelling and very vivid workouts to show how Gymondo works and what the digital fitness coach has to offer. As part of the "Transformation Challenge", Moni motivated her community to achieve their fitness goals with Gymondo.
AUTHENTICITY
Moni has managed to convince her followers of the online fitness coach and the current challenge with a skillful understanding of Gymondo and its concept.
BRAND FIT
As Moni herself is also concerned with physical health and fitness in her sometimes hectic everyday life, the Gymondo challenge fits in perfectly with her current lifestyle.
COMMUNITY
Since many people - especially other mothers - can identify with Moni's everyday life, she was able to completely convince her followers of the Gymondo concept.
LONG TERM
As the challenge is set for 10 weeks, Moni can keep reminding her followers about Gymondo and thus ensure that the brand stays in their minds.
Results
Data
Creator
@monis_reallifeContent
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