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Fairbruary: Holistic influencer campaign with over 300,000 impressions for Fairtrade

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Intro

The goal of the holistic influencer campaign was to raise awareness of Fairtrade products during "Fairbruary". The involvement of TikTok and Instagram creators was intended to raise awareness of Fairtrade products. The central message was: "Shop fair for a month". As part of this, the variety of Fairtrade products was presented to encourage consumers to make more conscious purchasing decisions.

Strategy

Through creative Instagram Reels and TikTok, the selected creators presented various Fairtrade products in their own creative way, inspiring their communities to participate in Fairbruary as well. Zusätzlich zu der umgesetzten Influencer-Kampagne haben wir von Lookfamed einen ganzheitlichen Ansatz angewandt, um die bestmöglichen Ergebnisse für den Kunden zu erzielen. So hat unsere eigene Logistikfirma „Logimate“ die Influencer-Pakete verpackt und versendet. Dank der hochwertigen UGC-Videos von unserer Produktionsfirma Filmfluence konnten zusätzlich gezielte Ads geschaltet werden, um die Reichweite weiter zu steigern. Die Agentur selbst hat sich auf ihr Steckenpferd des Influencer Marketings fokussiert und den Kunden hier ganzheitlich beraten und passende Creator identifiziert.

Strategy

BRAND FIT

In order to authentically place the topic of sustainability within the framework of the Fairtrade campaign, suitable creators were selected whose appearance and content matched it.

VIDEO CONTENT

Video content was used to communicate the message of the campaign in the best possible way. This enables the creators to focus more intensively on important product and brand characteristics.

STORYTELLING

Each creator involved in the campaign used their own creative way of storytelling around Fairtrade products to inspire their community.

HOLISTIC APPROACH

In addition to implementing the influencer marketing campaign, we worked with both a logistics and a production company to guarantee the best possible outcome for the client.

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Results

Data

328.000
Total Impressions
That is how many people have come into contact with the content.
193.400
Reach
That is how many people the content has reached.
15
Videos
That is how many videos were produced in total.

Creator

alexperiences@alexperiences
by.tanith@by.tanith
dorelie.jolie@dorelie.jolie
hazelnussallergie@hazelnussallergie
indubiopronina@indubiopronina
jessicagelke@jessicagelke
justinekeptcalmandwentvegan@justinekeptcalmandwentvegan
lautgedachtertagtraum@lautgedachtertagtraum
lenaschreiber@lenaschreiber
lukejaquerodney@lukejaquerodney
mind.wanderer@mind.wanderer
piaundhalloumi@piaundhalloumi
rebecca_eliizabeth@rebecca_eliizabeth
sowasvonlina@sowasvonlina
vegan_gesund_mit_grund@vegan_gesund_mit_grund

Content

Seen On

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