Half a million reel views: HITCHCOCK x @ƒoodwithlove.de
Intro
The creators from @foodwithlove.de have produced various content pieces for HITCHCOCK. The focus was on a competition in which the community was encouraged to submit recipes using HITCHCOCK products. This gave them the chance to win a kitchen voucher.
Strategy
The extensive campaign with HITCHCOCK consisted of various content pieces from which both campaign visuals and ad content were generated. Different formats were used here: self-shot content that appeared on the @foodwithlove.de account and a mixture of co-authored reels, story integrations and reels that appeared on the brand's account. By involving the community as part of a competition, the online activities also encouraged them offline.
GIVEAWAY
Linking online and offline: By integrating a competition into the content, the community had the opportunity to win a kitchen voucher. This increased the reach by involving the followers.
CONTENT
This extensive campaign was put together from various components. This included organic content in the form of stories, reels and co-authored posts as well as ad content.
ACCOUNTS
The content produced as part of the campaign was not only published on the creators' accounts, but also on the brand's account. In some cases, co-authored posts were also used, which also appeared on both accounts.
CONTENT PIECES
We worked with a production team to produce the content pieces. This allowed the videos to be used not only for the social media accounts, but also for paid advertisements.
Results
Data
Creator
@foodwithlove.deContent
Seen On
Success Stories
Start yourSuccess Story
Our influencer marketing takes your brand to the next level. To learn more, drop us a message.
- Nano to Macro
- For every Niche
- Coordination
- Fast Communication
Loading...
Search...