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Success through storytelling and creative everyday integration: beauty creator Açelya for Yepoda

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Intro

Fashion and beauty creator @açelya presented the Korean facial care products for the brand "Yepoda" on her Instagram account. While using the products, she talked about product details and benefits and was able to convince her community of Yepoda.

Strategy

For the ideal implementation, Açelya produced an Instagram story in which she showed the Yepoda products to her followers. As she was able to involve her community in the use of the products in her story, she was able to integrate them authentically and explain important details. As a result, recipients are not only introduced to the brand, but also see it in use and are therefore more likely to make a purchase.

Strategy

PERFORMANCE

With perfect integration into her everyday life, Açelya was able to increase the performance of the campaign and convince her community of the products.

BRAND FIT

The brand suits Açelya and her content very well, as she herself is active in the fashion and beauty sector and is therefore a trustworthy source for her followers.

TARGET GROUP

Facial care is a perfect fit for Açelya's target group, as they are interested in the products shown and the integration therefore appeals to potential buyers.

AUTHENTICITY

Açelya was able to make the collaboration authentic through skillful storytelling and successful integration into her everyday life and thus address the relevant target group in the best possible way.

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Results

Data

49.700
Total Impressions
That's how many people have come into contact with the content.
12.900
Reach
That's how many people the content has reached.

Creator

acelya@acelya

Content

Seen On

instagram_
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