Dina and bonprix? An absolute dream team!
Intro
Since April 2023, the content creator @aboutdina has been posting a monthly haul from bonprix on her account. In this way, the brand is repeatedly placed in the relevant target group.
Strategy
With Dina x bonprix we see: Long-term collaborations pay off! Her followers already rely heavily on Dina's discount codes and the results are impressive. The extensive range of sizes is particularly well received by her and the community.
PERFORMANCE
Dina's monthly hauls increase the performance of the campaign enormously, as the relevant target group comes into contact with the brand again and again.
BRAND FIT
Dina's Instagram account also features a lot of fashion content and outfit inspiration. Accordingly, there is an ideal fit with the brand.
COMMUNITY
As the Hauls are already firmly established, the brand can firmly establish itself on Dina's account and within her community.
AUTHENTICITY
Dina's authentic and convincing design of the campaign content consistently leads to impressive success.
Results
Data
Creator
@aboutdinaContent
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