Brand fit leads to strong performance: JEMAKO x izela_lange
Intro
Izela from the account @izela_lange has become known for her tidying content and has built up a wide reach within this community. As a result, she has been working with the JEMAKO brand, a provider of cleaning products, for some time now. Thanks to this long-term collaboration and the perfect fit between company and creator, the target group comes into contact with the products again and again.
Strategy
Izela presented JEMAKO's microfiber cloths as all-rounders and must-haves in every household and thus naturally integrated them into her everyday life. This makes the collaboration very authentic. As an add-on, she was also able to use the products to share her personal cleaning tips and tricks, which gave the content a personal touch and embedded the application in a holistic storytelling.
COMMUNITY
Thanks to the existing long-term collaboration, the JEMAKO brand is already known to the Izela community and they come into contact with it again and again through sensibly placed touchpoints.
BRAND FIT
As Izela is always sharing cleaning tips and tidying hacks on her account, JEMAKO is the perfect fit for her content and her community.
PERFORMANCE
Through good storytelling, sensibly placed touchpoints and authentic implementations, the creator succeeds in performing strongly time and again within the scope of the collaboration.
AUTHENTICITY
The storytelling and the natural integration into everyday life make the content and the implementation very authentic.
Results
Data
Creator
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