Authentic storytelling with an ideal brand fit: @nicolette.vlogs for Nivea
Intro
Content creator Nicolette Fountaris, who is known on Instagram as @nicolette.vlogt, used a reel to promote Nivea's Repair & Care cream and incorporated it into her winter routine.
Strategy
Nicolette regularly shares tips with her community on her Instagram account and shares her favorite products with her followers. She promoted the Nivea Repair & Care cream in an appealing reel about body care on cold days. In the usual “Nicolette style”, this video is not only aesthetically pleasing, but also inspires her followers with positive words. The mood in the video also creates a cozy atmosphere. Translated with DeepL.com (free version)
BRAND FIT
Nicolette regularly shares her tips and tricks with her community on her account - including on the subject of beauty and self-care. Nivea as a brand therefore fits in perfectly with the rest of the creator's content.
SELFCARE
As part of the reel, Nicolette has created a feel-good atmosphere that encourages her community to take up self-care - especially with the high-quality products from Nivea.
AUTHENTICITY
The advertising for Nivea fits in perfectly with the rest of @nicolette.vlogt's content, giving consumers the feeling that they are simply following her everyday content. This makes the collaboration feel particularly authentic.
CREATIVITY
In the form of a creative reel, Nicolette did not simply advertise Nivea, but created an exciting storytelling through her creative way, which led to many views.
Results
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