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  • #Family
  • #Instagram
  • #toys

As a brand ambassador for impressions in the millions – LEGO

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Intro

The aim of the campaign was to generate attention for LEGO's new products, more specifically the LEGO DREAMZZz product sets and series. To this end, five content creators from all over Germany and Switzerland were selected to represent the brand.

Strategy

@saskiasfamilyblog uploaded 3 reels and 5 stories over the course of 4 months. In addition, 2 events took place in various LEGO stores in Germany, where Saskia was on site as a brand ambassador. The stories served to continuously accompany the development of the products. With the reels, the focus was on the two events and the finished products at the end of the cooperation and for longer visibility on Saskia's channel.

Strategy

BRAND FIT

Since Saskia always shows her everyday family life on her channel, the brand fit with Lego is definitely fulfilled.

LONG-TERM

Over a period of 4 months, Saskia repeatedly incorporated Lego products into her content. This created a lasting branding effect among her followers.

TESTIMONIAL

During the events, Saskia acted primarily as a brand ambassador. This made the cooperation even more authentic and approachable.

AUTHENTICITY

As Saskia shows directly in the videos how the products are integrated by her children, this cooperation is particularly authentic.

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Results

Data

2.900.000
Total Impressions
That is how many people have come into contact with the content.
1.200.000
Reach
That's how many people the content has reached.
2.000
Link Clicks
This is how often the links in the video were clicked.

Creator

saskiasfamilyblog@saskiasfamilyblog

Content

Seen On

instagram_
content
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