200,000 impressions on Instagram & TikTok through target group-specific integration – Bauck Hof
Intro
Social media baker Jo Semola used his Instagram and TikTok account to promote Bauck Hof products in one of his baking videos, achieving enormous reach and impressions.
Strategy
Jo Semola is the most popular baker on social media and has built up an enormous reach over time. His community is interested in his recipes and tips & tricks for baking. There is therefore a very good brand fit with "Bauck Hof", which offers high-quality flour, among other things. Jo then baked one of his delicious recipes with exactly this flour and presented and integrated the products authentically in this context.
BRAND FIT
Since Jo shows on his channels how he prepares a wide variety of baked goods, the Brand Fit to Bauck Hof is definitely fulfilled.
CROSSMEDIA
On TikTok and Instagram, @jo.semola has over 1 million followers between them. As he advertised the brand on both platforms, the combined reach could be used.
ENGAGEMENT
Jo has a very high engagement rate on both channels, which indicates that his followers interact a lot with his content. This provides the perfect basis for advertising cooperations.
AUTHENTICITY
As Jo shows directly in the videos what the result of the products used looks like, this cooperation is particularly authentic.
Results
Data
Creator
@jo.semolaContent
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