The challenges on TikTok offer this potential for companies
TikTok has become increasingly important for companies and for the marketing industry, especially in the last year. The platform offers opportunities for creative and individual content that previously had no place in social media strategy. Challenges in particular offer the chance to strengthen interaction with the community. Why these are so valuable for companies and what goals can be achieved with them, you will learn in this blog post.
What are TikTok Challenges?
Challenges on TikTok are a popular way to generate reach and encourage the community to participate. A creator thinks up a challenge and passes it on to the community. Dances or videos on certain topics are often created here. The community accepts the challenge and implements the idea individually. There are usually certain hashtags that are used under each video to assign the challenges.
What do the challenges offer the company?
Challenges on TikTok are a great opportunity for both creators and companies to generate reach and appeal to many people.
Challenges serve to enhance the company’s uniqueness and individuality. At best, the challenges are developed in such a way that they are directly associated with the company through the content and at the same time differentiate themselves from the competition. Only in this way is individuality guaranteed and the users of the platform associate the challenge directly with the brand and the company.
Brand building & new customer acquisition
Through the challenges, users are encouraged to exercise their creativity and produce unique videos related to the brand. They actively engage with the brand and the company to participate in the challenge. By actively involving the community, the reach is increased and potential customers are made aware of the brand or services.
Positioning as an attractive employer
The TikTok Challenges also help to present the company as an attractive employer. Users are taken behind the scenes with recordings from everyday work and gain an insight into the corporate culture. Here, too, challenges can be developed together with colleagues, which users can easily copy.
Increase interaction rate
The challenges encourage users to produce their own creative videos and publish them. This can increase interaction in the form of likes, shares or comments and strengthen the cohesion of the community. Even smaller accounts that are just starting out have the chance to go viral with videos on TikTok, especially through challenges, since the For You Page displays videos that the individual user is interested in. Individual and interesting content is the key here.
Branded Hashtag Challenge
In addition to the usual challenges, companies also have the option of publishing branded hashtag challenges. Here, the TikToks are provided with certain hashtags in the caption to achieve a recognition value. Thus, the attention is drawn to the challenge via high-reach creators and participation is encouraged. This way, the maximum reach can be achieved.
TikTok offers companies many opportunities to expand their social media strategy and generate success. Above all, the challenges serve to draw attention to the company in a playful, creative way and to present it. Users actively engage with the company and get to know it and the brand behind it.
It is important to stay true to your own company and act according to your goals. Should the challenges generate reach, increase interaction or should they offer added value?
When professionally implemented and created with the right content, challenges can provide the company with some valuable opportunities.