This is how Instagram Edits work

Everything you need to know as a creator

Are you already creating viral reels, or are you still wasting time with five different apps? If you want to produce content that performs well, you need more than just editing and music. You need a workflow that is fast, simple and tailored directly to Instagram. That’s exactly what Instagram Edits delivers. Instagram’s new editing app is more than just another tool. It’s your personal content studio on your smartphone. You can cut, trim, add sounds, use effects and even analyse your Reels performance in real time. No app switching, no watermarks, no detours. Find out why Instagram Edits is your game changer for videos in 2025 and how you can use it to work more efficiently, creatively and successfully.

Instagram Edits makes it easy for you to get started

Getting started with Instagram Edits is so easy that you can get started right away. Download the app from the App Store or Google Play and log in directly with your Instagram account. Your content, saved audio files and previous reels are available immediately. There are no hidden costs or restrictions. Instagram Edits is completely free to use and you don’t need a pro version to access the most important features.

The focus is on creators like you

As soon as you open the app, you’ll be greeted by a clearly structured user interface. You’ll find five clearly arranged tabs: Ideas, Projects, Inspiration, Camera and Insights. In the Ideas tab, you’ll find current trends and suggestions for new reels. In the Projects area, you can organise your videos and drafts. In Camera mode, you can record directly or import existing clips. And under Insights, you can see the performance of your published content in real time.

The intuitive operation is particularly impressive

You don’t need any prior knowledge to find your way around. Everything is logically structured and designed so that you can work productively on the go or during short breaks. Instagram Edits feels like a mobile editing studio tailored to the needs of content creators.

What Instagram Edits can do

Instagram Edits offers everything you need to create professional short videos, all in one app. There is no need to install additional programmes or switch between tools. All features are designed to enable you to work quickly, intuitively and flexibly. Whether you want to create a spontaneous reel or are planning a more complex project, Instagram Edits supports you every step of the way.

Here is an overview of the most important features:

Timeline with layer system

As with professional editing programmes, you work on a clear timeline and can use multiple layers for video, text, music and effects, which you can arrange precisely.

Editing and processing

Videos can be cut, trimmed and adjusted with split-second precision. You can merge, duplicate or rearrange clips without losing quality.

Text and subtitles

The app generates automatic subtitles in real time, which you can customise. Fonts, colours, animations and positions can be freely selected. This makes your reels accessible and visually professional.

Music and audio

Access the complete Instagram audio library or add your own sounds, voice recordings and effects. You can edit each track individually, mute it or use fading.

AI-Tools

Use features such as automatic background cutout without a green screen. The AI recognises people or objects and isolates them. You can also animate static elements and highlight key features.

Overlays and effects

Add emojis, GIFs, images or additional videos. With just a few clicks, you can add movement and style to your clips.

Export without watermark

Save your videos in HD, Full HD or 4K. You can post them directly to Instagram or Facebook without any annoying logos or restrictions.

Analyse Reels performance in real time

One of the highlights of Instagram Edits is the ability to evaluate your reels immediately without having to switch apps. You can see right away how well your content is performing. This not only saves time, but also gives you the chance to optimise your strategy straight away.

Insights

In the Insights section of the app, you can access all the important metrics. You can see how many views, likes, comments and shares your reel has received. You can also see when users leave, how long your video is viewed on average, and which content is particularly popular.

Suggestions for improvement

The app not only shows you figures, but also gives you tips on how to optimise your content. You receive suggestions on how to structure your next videos better, which formats work well and where you can generate more interaction. This is particularly valuable if you publish content regularly and want to increase your reach in a targeted manner.

Database

All the data comes directly from Instagram. You don’t need any third-party tools or additional accounts. Analysis is an integral part of Instagram Edits, helping you to work based on data rather than gut feeling. If you want to grow as a creator, this feature could be a real game changer. With Instagram Edits, you can make better decisions, develop your content more effectively and save time on complex evaluations.

Instagram Edits vs. CapCut: Which app is better for creating Reels?

If you regularly edit videos for social media, you’ve probably already heard of CapCut. This popular app offers a wide range of effects and is often used for TikToks and Reels. However, Instagram Edits is an app that has now been launched specifically for Instagram creators. Read on to see how the two apps differ and when each one is the better choice.

Why Instagram Edits should become your new standard

Instagram Edits is more than just a new editing app. It’s a real tool for creators who value efficiency, quality and seamless integration. Instead of wasting time with lots of different tools, Edits gives you everything you need for modern reels, all in one place, intuitive to use and fully integrated with Instagram.

You can produce faster, edit with higher quality and directly analyse what works for your target audience. Whether you have spontaneous ideas or elaborate concepts, this app helps you realise your vision professionally without having to deal with unnecessary technology.

And the best part? Instagram has already announced plans to expand the app even further in the coming months. Features such as co-editing for team projects, keyframe animations for even more creative control, and new AI tools to make your editing even smarter are in the works. The integration of advertising and monetisation tools is also in the pipeline.

So, try out the app, experiment with the features and find your personal workflow. The future of Reels starts right here, right in Instagram Edits.