Social Media Trends August 2022

These are the latest social media updates in August 2022! Are you ready?

Our favorite social media platforms are always releasing new updates and enhancements to make the content experience special. This month, we’ve added several new features and trends that creators, businesses and other users can discover and use on social media. 

TikTok

Let’s first get to TikTok – the popular short-content platform that’s long since stopped being a trend. How has the social network evolved from July 2022 to now, and what new features are exciting Gen Z?

Order Center

The TikTok Order Center is the next step towards an e-commerce platform. Especially companies in the e-commerce industry benefit from this to increase their reach and to be more present for potential buyers in the social networks. This makes it easier for buyers and potential buyers to place orders directly within an app. Another advantage for companies is that they can expand their target group with this order center on TikTok and address Gen Z in the best possible way. 

Customized social ads

The ads in the social media platforms are overflowing: TikTok now shows its users why certain ads are being displayed. In addition, it should be possible to customize the ads on the for you page and thus have the ads played that really interest a user. 

The advertisements are to be adapted here much more to the interests of the user inside and the scattering loss is reduced. 

Instagram

After TikTok already brought some innovations and improved the TikTok video experience, Instagram also follows and has some updates ready. 

Reels, Reels, Reels!

Even though the app has taken a step back and is no longer focusing its algorithm on Instagram Reels, there is a new social media update that plays an important role here as well. 

Previously, it was only possible to create, edit and, most importantly, post reels within the app. With the new update, Instagram has made it possible to also pre-schedule reels in the Creator Studio and publish them at a specific time – this was previously only possible for feed posts and Instagram videos.

Instagram is also working on pre-scheduling general posts as well as reels (and videos) directly in the app. 

With both features, Instagram makes everyday work and content planning much easier, especially for companies and creators.

Public collections

To expand one’s network and reach, private collections of Instagram posts can now be shared publicly. Thus, accounts can share their inspirations with the community and view the collections of others. 

Silent mode

Instagram is also working on a silent mode. Users can set this to automatically mute push notifications at night, for example. With this, Instagram is probably promoting the “social media-life balance”. 

Add-Yours-Sticker

The well-known Add-Yours-Sticker from Stories is now also available for Instagram Reels. The aim is to encourage users to publish their own interpretations of the content and to promote communication and interaction among each other. This sticker is also an opportunity for companies to include user-generated content in their own online marketing strategy. 

YouTube

Watermark in the downloads

YouTube is now introducing watermarking to shorts. As soon as a user downloads a YouTube Short video, for example to publish it on other social media platforms, a watermark is automatically added to the video. 

Facebook

Insights for Facebook Reels

There is also news for the Facebook Reels: Facebook now makes it possible to get deeper insights into the performance of the reels and extends the insights to reach, total view and average watch time. 

Constantly Up-To-Date?

As we can see, there are always small and big changes that influence social media channels and thus social media marketing. It’s always exciting to see what new features will be implemented in the future. For more news, check back regularly at our news ticker or at our Social Media Update blog post in September 2022.