Artificial intelligence on social media

• #Social Media

How to use AI on social media platforms and in online marketing.

Many people probably think of autonomous robots and self-driving cars when they hear the term artificial intelligence. But artificial intelligence has been making its way into our everyday lives for many years without us really realizing it. Many companies trust artificial intelligence – or as it is also abbreviated: AI – to optimize workflows, speed up processes and thus work more efficiently and economically. Basically, everyone is aware of the fact that in the areas where a computer can replace a human, machines have a significant advantage over us humans. They do not get tired, they can work without a break and they do not make mistakes. In the case of artificial intelligence, there is another factor, it learns and can make decisions on its own.

What is artificial intelligence?

The whole concept is to use machine learning and the automation of intelligent behavior to solve complex tasks as far as possible without human intervention. The attempt is made to imitate human decision-making structures by means of artificial intelligence. There are many terms for artificial intelligence. Artificial intelligence (AI), artificial intelligence (AI or A. I.) or in English also artificial intelligence. 

Where is artificial intelligence being used in marketing?

Artificial intelligence has already found its way into marketing. It is used to send advertising emails in times of Big Data with the help of customer data, but also in very practical applications in customer service. So-called social bots and chatbots take over tasks in customer service that can answer customer inquiries without long waiting times and thus increase customer satisfaction. In terms of advertisements, artificial intelligence can also serve customer-specific ads and optimize search results by analyzing data. The use of AI can be expanded in many areas in digital marketing in the future. Digitalization continues to face new challenges and drive deep learning and machine learning of intelligent systems.

Artificial Intelligence in Online Marketing

Customers and users of social media can benefit greatly from AI. In real time, with the help of an algorithm, AI is able to analyze personal data and display relevant content on any topic through operational application forms. This creates real value for users and improves the customer journey. AI can essentially help drive revenue increases while reducing marketing costs. This means that budget can be better spent on specific customer groups that have higher customer value. What’s also interesting here is the wide variety in terms of how AI can be used. In many areas, this technology can be deployed in a resource-saving manner and used efficiently.

Artificial Intelligence on Instagram

In fact, there are already numerous examples that demonstrate the use of AI technology in practice. On Instagram, there are predominantly two well-known accounts whose profiles have been created with the support of AI. One is the profile of the AI-generated influencer lilmiquela, who has over 3 million followers on Instagram, and the other is the account of Rozy, who was created by the AI of a South Korean company. 

The advantages of these AI influencers are obvious from a business perspective. Companies work here scandal-free with a 100% reliable Influencer, who will implement the implementation of the goals and agreements to the smallest detail. For several years, the influencer does not age and thus address a specific target group over a long period of time, which is constantly expanding.

The internet becomes more secure through AI

An important topic that is becoming increasingly relevant is cyberbullying and hate speech on the Internet. Here, in addition to the advantages of marketing tools, there is also a social benefit that makes the Internet safer and protects online users on the Web. This also benefits creators and influencers, as well as companies and organizations. They have to pay much less attention and nerves to inappropriate comments and messages. 

There are also many areas for future applications where AI makes absolute sense. If you look at the app TikTok today, for example, the live function there is becoming increasingly popular. The problem with this is that you usually always need a moderator to keep an eye on user comments and intervene if there are any problems. Without a moderator, the creator has to take care of the administrative tasks himself and thus cannot fully focus on fine content. In such a case, an AI would be ideal. It would always be ready for action and would be able to perform its tasks dutifully and without interruption for a very long period of time. 

Conclusion and outlook

In the next few years, AI will play an increasingly important role in the area of social media. Companies will hardly be able to afford to do without this service if they do not want to be left behind by their competitors. 

On the one hand, AI can save considerable marketing costs in the long term, and on the other hand, this technology enables companies to react more quickly to trends and developments. This could be the decisive advantage in order to prevail over one’s competitors or to land the next marketing hit. But there will also be a lot more happening in the area of customer service and e-commerce when it comes to AI. Faster and more accurate customer support will be just one of the many advantages from which customers and companies will benefit in the future.