What opportunities giveaways on Instagram offer and what companies should look out for
Giveaways on Instagram are taking an ever-increasing place in content planning and can be effective in helping to achieve goals. However, giveaways should also not be carried out without extensive planning. In this blog post, you’ll learn what companies should pay attention to, what requirements Instagram sets, and what opportunities arise from giveaways.
It is no longer a secret that content should be planned in detail in advance to create maximum added value. Thus, it is also important to develop a winning strategy for giveaways.
Goals and target groups
Giveaways should bring added value to both account and followers. For this reason, the goals should be clearly defined in advance. What should be achieved with the giveaways?
Just as important as defining the goals is finding out which target group is to be addressed with the giveaways and through which target group the set goal will be achieved.
Duration and conditions of participation
In addition, general organizational points should be clarified for the competition: How long should the competition last and when is the closing date? What are the conditions of participation for winning?
In addition to the conditions, which tend to run in the background, the actual winnings naturally play a major role. So here it should be clearly defined what the followers can win. For example, is it a material prize or a voucher? In some cases, it makes sense to offer several prizes. This should also be clarified in advance.
There are different ways to conduct giveaways and equally set the conditions of participation. We will discuss the three most popular types below.
Probably the most popular way to run giveaways is the feed post. In most cases, there is a post here on which the prize can already be seen. In the caption, the prize is explained once again and the conditions of participation are explained. This type of giveaways is ideal for generating attention and reach for the company and its products or services.
2. Dm’s and stories
Another option for giveaways is to enter via Dm’s. The giveaway can be announced in the story as well as in the feed post: Here, followers are invited to participate via direct message. The followers thus send a private message, for example with the answer to a prize question, to the company and thus participate directly in the giveaways.
With this type of giveaways, the interaction rate is increased and companies are in direct contact with the followers.
3. User Generated Content
The user-generated content can also be implemented both via the feed post and in the story. To take part in the competition, followers should post a post on Instagram themselves and tag it with a winning hashtag. This is ideal for themed competitions, for example at Christmas. By posting on their own profile, companies can achieve a high reach and reach new target groups at the same time. Tip: It should be noted here that the profile must be public in order to participate.
In addition to the legal basis for giveaways, Instagram has its own guidelines that companies should observe in any case.
- It must be clearly stated that the giveaway is in no way affiliated with Instagram
- Businesses must not encourage tagging people on posts who are not visible in the picture
- The creator is responsible for the entire process of the giveaway
Instagram’s guidelines are essential in order to run the competition successfully. But which conditions are regulated by law?
- The conditions of participation must be formulated clearly and understandably
- Legal recourse must be excluded
- The information provided must be truthful
- Beginning and end of the raffle must be mentioned
- The prize must be described
- The data of the participants will only be used for the raffle.
- The cash payment of the prize must be excluded
Giveaways on Instagram have been popular with both users and businesses for a long time. Companies can gain attention and reach and retain customers for products/services in the long term. Giveaways offer quick target achievement through low budget. But when implementing them, it is important to keep a few important things in mind and regularly check Instagram’s guidelines. If the giveaway has been extensively planned and prepared in advance, users and companies alike can benefit from it in the long term.