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The do’s and don’ts of influencer marketing


With these do’s and don’ts, there’s nothing standing in the way of successful influencer marketing!

Influencer marketing has become an integral part of the marketing industry. But here, too, there are some important things to consider in order to implement effective influencer campaigns and successfully achieve corporate goals. In this blog post, you can find out which things should definitely be considered in influencer marketing and which important aspects marketers should pay attention to!


The Do’s in Influencer Marketing!

There are some important aspects to consider in influencer marketing. But what is important?


✅ Clear goal

It is important to clearly define the goals: What are the goals to be achieved with the campaign? What is the purpose behind the campaign? What measures can be used to achieve and measure these results?

To be successful in influencer marketing, companies need a well thought-out strategy with clear goals.


✅ Kick-Off – Selection of the Influencer

Extensive preparation is the be-all and end-all of any marketing strategy. In an influencer campaign, for example, it is important to analyze the potential influencers. What style does the influencer represent? Which target group is reached with the influencer? Can the corporate values be conveyed by the influencer? A “perfect match” between the influencer and the company, including its products or services, offers the company suitable opportunities to implement a successful campaign.


✅ Maintain contacts

Influencer relations are all the more important in today’s world for authentic and approachable influencer marketing. A company should think sustainably and build on long-term collaborations. Once the personal basis has been created, influencer marketing can once again be taken to a new level.


The Dont’s in Influencer Marketing

❌ Too little free space

While it is important not to give the influencer too much freedom, it is equally important not to be too prescriptive. A perfect mix should be found here in order to work successfully with the influencer. Too many regulations and controls threaten the authenticity of the influencer and the influencer campaign. Influencers know what content resonates with their own community.

It is recommended to provide the influencer with framework conditions, for example on content or posting times, and to work together on a strategy.


❌ Only pay attention to key figures

The selection of the influencer should not only be decided according to the best and highest KPIs. The key figures, for example the storyviews as well as the number of followers, represent an important point. However, the authenticity and the community of the influencer are much more important. It is important that the influencer maintains a friendly relationship with his community in order to be able to do referral marketing. In addition, the influencer should stand completely behind the brand and represent a perfect fit between influencer and company.


❌ Take a passive role

It is also important to actively collaborate with the influencer. As a company, it is not recommended to sit back and observe everything from the outside until the content is published. It is important to actively act as a contact person and to answer questions from the influencer. In addition, the publication should be monitored and, if possible, the company should react to the content with the company profile and share it if necessary in order to be able to achieve an even greater reach. An influencer campaign is a joint process and should be understood as togetherness.



Conclusion

Influencer marketing is a promising marketing strategy that should definitely be considered in the successful marketing of the products. But here it is important to go into close cooperation with the influencer and develop a strategy together to achieve the best possible results. Influencer relations are becoming increasingly important here and help to achieve the set goals and build long-term collaborations with influencers.

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