Our Channels

This is why your sales strategy is not working

Sales-Strategie

Why companies don’t generate sales and how they can change that

Many companies have a clear vision and a clear goal in mind: they want to sell, earn money – generate sales. Many of them have quickly realized that an effective method of achieving this on social media platforms is influencer marketing. However, for this to be effective and successful, there are a few points to consider. Here are potential reasons why your sales strategy isn’t working!

You do not reach your target group

On the different platforms – for example Instagram, TikTok, YouTube, Pinterest or LinkedIn – we encounter different target groups in each case. While people always talk about TikTok being “only for young people,” on Instagram, for example, we encounter a somewhat older and more diverse target group.

One reason why your sales strategy is not working is that you are not using the right platform for your target group. For example, if you focus on TikTok when your target audience is actually much older, you won’t make any sales here.

It is therefore important to conduct a precise target group analysis before starting influencer marketing.

You do not work with suitable creators

We all know: In influencer marketing, it’s not the “what” that counts, but the “who” – here, of course, we’re talking about the creators you choose for your campaign. The creator you work with is crucial for success in influencer marketing. If it doesn’t fit with you, your company, your values or your target group, success will fall by the wayside.

Especially the last point – “target group” – is extremely important. In order to carry out good influencer marketing, it is important that you choose a creator who addresses the same target group as you do. In addition, it is equally important that the creator maintains a close relationship with his community. If the community trusts him and positively accepts recommendations in the form of advertising, the chances are high that you will be able to generate sales with your company and that your sales strategy will work.

A pure sales focus does not work

At the end of the day, all companies have the same goal: they want to earn money, and therefore generate sales. However, if they only focus on achieving sales targets, the chances are slim that they will celebrate sustainable and long-term sales success.

After all, other goals that ultimately promote and stimulate sales must not be left out of the equation. These include reach, branding, and awareness. If these goals are also pursued via social media, the chances are much better that the sales strategy will also benefit in the long term.

Sales Tips from Lookfamed Campaign Management

Want more specific insights into our sales strategy tips? Our Head Of Campaign Management Marie has summarized them in a (German) video.

Klicken Sie auf den unteren Button, um den Inhalt von www.tiktok.com zu laden.

Inhalt laden

Author

Popular posts

Filters
Category Category
X

By channel

  • #Black Week
  • #Influencer
  • #Influencer Marketing
  • #Instagram
  • #LinkedIn
  • #Marketing
  • #Pinterest
  • #Podcast
  • #Predictions
  • #Snapchat
  • #Social Media
  • #TikTok
  • #Trending
  • #Twitch
  • #YouTube

By content

  • #Black Week
  • #Development
  • #Developments
  • #Employer Branding
  • #Experts
  • #Features
  • #How To
  • #Influencer
  • #Influencer Marketing
  • #Instagram
  • #Journals
  • #LinkedIn
  • #Marketing
  • #Predictions
  • #Social ADs
  • #Social Media
  • #Tech
  • #TikTok
  • #Trending
  • #YouTube
Chosen tags:
  • #Influencer
  • #Social Media
  • #

Get the latest News

Be the first to know
Get Tips & Improvements
100% free
Learn about new features

Sign up Sign up

Your data

Lookfamed Loading...

Start your
campaign

    Your Data

    Campaign details

    Timeline to Kickoff

    Budget

    Select platform(s)

    Instagram
    TikTok
    YouTube
    Twitch
    LinkedIn
    Pinterest

    Goal(s) of the campaign

    Branding
    Reach
    Content Creation
    Traffic
    Engagement
    Sales
    Conversion
    App Installs
    Other

    Your message

    Get a
    Management

      Your data

      Your platforms

      Select platforms

      Instagram
      Twitch
      TikTok
      Pinterest
      YouTube
      LinkedIn

      Instagram

      TikTok

      YouTube

      Twitch

      Pinterest

      LinkedIn

      Creator
      request

        Your data

        Details

        Which Creator?

        Timeline to Kickoff

        Select platform(s)n

        Instagram
        TikTok
        YouTube
        Twitch
        LinkedIn
        Pinterest

        Goal(s) of the campaign

        Branding
        Reach
        Content Creation
        Traffic
        Engagement
        Sales
        Conversion
        App Installs
        Other

        Your Message

        Get in Touch

        Whether it's an initial idea, a concrete inquiry or interest in a collaboration: We look forward to hearing from you!

          Your Data

          Your message

          Journal
          Download

          Your Data


          Download

          You can download your journal here. Have fun!

          Explore

          Search results for
          Lookfamed Search...