That’s why a store visit can be significant for campaigns: Açelya x Guess
Intro
Açelya is primarily known for her fashion and beauty content on her Instagram account. As part of a Guess event, she presented the brand's latest looks to her community. By visiting the store, she was not only able to provide exclusive insights from the event, but also presented her followers with her new favorite outfit from the brand at the same time.
Strategy
She drew attention to the brand twice in her Instagram Story. Açelya visited the Guess store in her city and let her community take part in the event up close. She showed the store and the brand's latest looks, as well as cool activities and attractions such as live drawing and live music. In this way, she was able to quickly capture the attention of her community to give them first-class insights and introduce them to the brand.
BRAND FIT
Since Açelya's socials are all about fashion, the brand and its products fit in very well with her and her content. This allowed her to skillfully integrate the brand into her everyday content.
STORYTELLING
The store visit in combination with the event offers the perfect opportunity to create interesting and exclusive storytelling. This is exactly what Açelya successfully did.
QUALITY CONTENT
Açelya was able to give her community stylish insights from the store, the event and her new favorite outfit in her own aesthetic way. This gives the campaign high-quality and expressive content.
AUTHENTICITY
The store visit, the event and the storyline make the collaboration between Açelya and the Guess fashion brand very authentic.
Results
Data
Creator
@acelyaContent
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