Market research with HeyPiggy: Almost half a million impressions in the Instagram Story
Intro
Earn money with surveys: HeyPiggy makes it possible! The platform is a panel of the market research company "Make Opinion". On the website, users can earn vouchers for various companies after taking part in surveys. To get even more people interested in the platform, HeyPiggy wanted to get into influencer marketing.
Strategy
For HeyPiggy, we worked with five of our exclusive creators. The aim was to generate reach within the relevant target group and more users for the platform. Link integration was particularly important for this, which is why we opted for implementation in the Instagram Story. In addition, each creator was given a personalized landing page to measure individual traffic.
LINK INTEGRATION
To bring the target group to the platform, each creator has integrated a link into their Instagram Story.
REWARDS
The Creator's application aimed to encourage users to take part in surveys. After this, participants were rewarded with vouchers for various companies.
LONG TERM
As participants are rewarded with vouchers, the platform ensures that customer loyalty is sustained and users can be retained in the long term.
REACH
In order to reach as many users as possible on social media, we worked with high-reach creators on Instagram.
Results
Data
Creator
@diefiliz
@armineagle1
@kathinkaaaa_
@reneschmock
@alexperiencesContent
Seen On
CONCLUSION
The cooperation with lookfamed is absolutely great for us! We have always felt very well advised and the proactive communication for the benefit of the optimal output has made the results so far very successful for us!
Patrick Stamm, Head of Marketing of Make Opinion
Success Stories
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