How we brought LiederTiger into the children’s rooms of hundreds of families
Intro
In order to place the new Easter EP in LiederTiger's target group, we used three family creators on Instagram Stories and advertised here via link integration.
Strategy
To coincide with the release of LiederTiger's Easter EP, we used Instagram Stories in which the creators incorporated a song from the EP in various ways. By integrating the link, the creators' communities were forwarded directly to the "Children's songs for spring and Easter" playlist.
LINK INTEGRATION
To bring the target group to the new EP, each creator has integrated a link into their Instagram story.
INTRODUCING CREATORS
For the first time, LiederTiger relied on Creator's promotion on the social media platform Instagram.
FAMILY FOCUS
We worked exclusively with Family Creators with children, as LiederTiger is primarily aimed at a target group consisting of mothers and fathers with young children.
INSTAGRAM STORY
To get started with influencer marketing on Instagram, we focused on integration in the Instagram story for a particularly high level of authenticity.
Results
Data
Creator
@escanutells
@willkommen_bei_den_wues
@mrs_ermersonContent
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