As a brand ambassador for impressions in the millions – LEGO
Intro
The aim of the campaign was to generate attention for LEGO's new products, more specifically the LEGO DREAMZZz product sets and series. To this end, five content creators from all over Germany and Switzerland were selected to represent the brand.
Strategy
@saskiasfamilyblog uploaded 3 reels and 5 stories over the course of 4 months. In addition, 2 events took place in various LEGO stores in Germany, where Saskia was on site as a brand ambassador. The stories served to continuously accompany the development of the products. With the reels, the focus was on the two events and the finished products at the end of the cooperation and for longer visibility on Saskia's channel.
BRAND FIT
Since Saskia always shows her everyday family life on her channel, the brand fit with Lego is definitely fulfilled.
LONG-TERM
Over a period of 4 months, Saskia repeatedly incorporated Lego products into her content. This created a lasting branding effect among her followers.
TESTIMONIAL
During the events, Saskia acted primarily as a brand ambassador. This made the cooperation even more authentic and approachable.
AUTHENTICITY
As Saskia shows directly in the videos how the products are integrated by her children, this cooperation is particularly authentic.
Results
Data
Creator
@saskiasfamilyblogContent
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