4.6 million views for Just Dance: @saraht1me x Ubisoft
Intro
Family fun together with the new Just Dance Edition: that's exactly what content creator @saraht1me conveyed on her TikTok account. Together with her family, she presented the entertainment game and shared the fun of dancing.
Strategy
Sarah's natural and family-friendly manner harmonized perfectly with the Just Dance message. As part of an entertaining TikTok, she showed how she tries out the new game with her family. Through the clever use of TikTok trends and music, the campaign stayed in the minds of her large community.
AUTHENTICITY
Sarah's natural, family-friendly manner harmonized perfectly with the Just Dance message.
CREATIVITY
The clever use of TikTok's trends and music made the campaign memorable.
TARGET GROUP
The content spoke directly to families and invited them to become active themselves.
CUSTOMER
The partnership with Ubisoft, an internationally renowned brand, was a significant milestone in Sarah's career as a creator.
Results
Data
Creator
@saraht1meContent
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