Big creator campaign for the comeback of the Mezzo mix variety: @nicolette.vlogt
Intro
As part of the Berry Love Leak campaign, Mezzo Mix collaborated with numerous creators on Instagram, who drew attention to the return of the popular variety in their stories and in the form of co-creation reels.
Strategy
After the return of the Mezzo Mix Berry Love variety was leaked, the brand turned it into an influencer campaign. With a lot of creative freedom, the creators were able to draw attention to this return. @nicolette.vlogt opted for a make-up look inspired by the Mezzo Mix Berry Love design and shared the news with her community.
CREATIVITY
For the implementation of the campaign, Mezzo Mix gave the creators creative freedom so that they could design the content in a way that suited them and their community.
STORYTELLING
The storytelling should focus on the leak of the returning Berry Love variety, to which the creators should react in a creative way.
CO-CREATION
The creators were asked to implement the campaign both in their Instagram story and in the form of a reel. This was then published as a co-creation reel on the Mezzo Mix account.
REACH
By working with numerous creators and using the co-creation function, it was possible to generate a lot of reach for the campaign.
Results
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Creator
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