Over 850,000 impressions with fashion from the designer outlet
Intro
The cooperation with the Outletcity Metzingen online store and @saskiasfamilyblog was performance-based. The aim of the campaign was to generate as much awareness as possible, which would then lead to many clicks and orders.
Strategy
Selecting the right and attractive products is particularly important for performance-based campaigns, as they must specifically appeal to the relevant target group. Saskia focused on popular winter shoes from the online store, which generated a lot of attention within her community and therefore many clicks and orders. With just 2 story integrations on Instagram, she was able to generate more than 16k link clicks and thus achieve immense results purely based on performance.
BRAND FIT
As the community attaches great importance to Saskia's fashion tips, this was an ideal brand fit.
IMPLEMENTATION
By integrating it into her Instagram Story, Saskia was able to reach her community in the best possible way and thus draw attention to Outlet City.
PERFORMANCE
By implementing this on Saskia's profile, the goal of increasing performance was successfully achieved.
LINK CLICKS
Saskia was able to achieve almost 17,000 link clicks with the IG story and thus increased the website traffic enormously.
Results
Data
Creator
@saskiasfamilyblogContent
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