Donation goal for the CSD in Cologne: NARS Cosmetics x anyway x @nicolette.vlogt
Intro
Together with NARS Cosmetics and the organization “anyway”, content creator @nicolette.vlogt was at the CSD in Cologne. The aim of the collaboration was to raise awareness for the organization and collect donations. “Anyway” campaigns for the rights, advocacy and empowerment of young people who are part of the LGBTQ+ community and helps them to develop freely.
Strategy
For this year's CSD in Cologne, NARS Cosmetics and the organization “anyway” invited various content creators, among others, to draw attention to the organization's important message. The goal was to collect donations for the good cause through the reach and awareness gained. Creator Nicolette, who is always campaigning for the LGBTQ+ community herself, took her followers along on her Instagram story throughout the event. A reel was also used to further raise awareness.
BRAND FIT
Nicolette repeatedly stands up for the LGBTQ+ community on her account and informs her followers about problems and grievances against them. As a native of Cologne, she loves and celebrates CSD every year. She also uses NARS products herself time and time again.
DIVERSITY
With her content, Nicolette shows time and time again that the world is not black and white, but colorful! She was able to convey this important message perfectly in her collaboration with NARS Cosmetics and “anyway”.
DONATIONS
The goal of the campaign was to collect donations for the organization “anyway”, which supports young people who are part of the LGBTQ+ community. A wide range of content creators and celebrities were used to achieve reach for this purpose.
STORY CONTENT
By implementing the campaign in the Instagram Story, Nicolette was able to take her followers through the entire day of the CSD and authentically share all her impressions and thoughts.
Results
Data
Creator
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