Cooking inspiration leads to high-performing campaign: Zwilling x @izela_lange
Intro
As a long-term partner of Zwilling, content creator @izela_lange presented the ZWILLING ENFINIGY hot air fryer. She shared her weekly meal preparation with her community and showed in detail how she prepares them with the hot air fryer.
Strategy
By actively involving the procduct in Izela's everyday (cooking) life, the content creator was able to demonstrate the benefits and functions of the ZWILLING ENFINIGY hot air fryer for everyday use. She didn't just simply show the product, but presented one of her recipes and showed how practical the hot air fryer is for stressful everyday life.
STORYTELLING
By Izela not just presenting the ZWILLING ENFINIGY hot air fryer, but integrating it into her everyday life, the advertisement was very authentic.
INSPIRATION
As Izela shared a recipe with her community as inspiration, they were able to see the air fryer in action and get a better feel for the product.
AUTHENTICITY
The content creator always shares with her followers how she cooks recipes and prepares her food for the week. That's why this advertising cooperation didn't differ much from her normal content, which was very authentic.
PERFORMANCE
Over 5,000 link clicks were generated during the application process, which shows that Zwilling is an ideal advertising partner for Izela's target group.
Results
Data
Creator
@izela_langeContent
Seen On
Success Stories
Start yourSuccess Story
Our influencer marketing takes your brand to the next level. To learn more, drop us a message.
- Nano to Macro
- For every Niche
- Coordination
- Fast Communication
Loading...
Search...