Exclusive event insights: 50 years of healthy living with dm
Intro
To mark dm's 50th birthday, an event was organized as part of the Future Week in Berlin, where various creators were invited to spend a week discussing topics relevant to the future. Each day focused on a different topic with different speakers giving talks and offering participants the opportunity to learn more. Sarina from @about.sarina was also invited to this event and was able to offer her followers exclusive insights.
Strategy
Sarina provided various and authentic insights into the event via her Instagram story and thus also allowed her followers to participate. She also linked to the dm website and was thus able to generate traffic for the brand.
PERFORMANCE
Thanks to the various insights, Sarina was able to create a successful implementation and thus increase the performance of the campaign.
BRAND FIT
Since Sarina's account is all about health, the event and the entire campaign fit perfectly with her and her content.
WEBSITE TRAFFIC
By directly linking to the dm website in her story, she was able to persuade her followers to visit the drugstore's website.
AUTHENTICITY
Sarina's content fits very well with the theme of the campaign. She was therefore able to implement an authentic storyline. This effect was reinforced by the exclusive insights into the event.
Results
Data
Creator
@about.sarinaContent
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