Aesthetic storytelling for the new product from Nivea
Intro
Nina from @escanutells presented the product "NIVEA Cellular Expert Lift 3-Zone Lift Serum" together with Nivea. As part of the collaboration, she produced an Instagram story and a reel and went into detail about the product's properties.
Strategy
Die Story und das Reel hat Nina in einem sehr ästhetischem Setting produziert. So konnte sie nicht nur ideal das Produkt präsentieren, sondern der Brand auch die gewünschte Hochwertigkeit bieten. Durch die ästhetische und qualitative Umsetzung konnte die Content Creatorin die Wünsche von Nivea erfüllen und ihrer Community Einblicke in die Produktneuheit geben.
PERFORMANCE
With a perfect integration into their everyday life, @escanutells was able to increase the performance of the cooperation enormously and inspire their community for the product.
FORMATS
In addition to a reel in the creator's feed, the Instagram story and an additional reminder were used to provide even more input and details about the advertised product.
TARGET GROUP
The creator's community is precisely the brand's relevant target group, which is why the implementation on Nina's channel contributed to a high performance for Nivea.
AUTHENTICITY
Nina made the cooperation look very authentic with suitable storytelling and good integration into her everyday life. This enabled her to position the brand in an ideal and high-quality way.
Results
Data
Creator
@escanutells Content
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