Restriction of posts with clear calls for engagement

06.06.2024

Creator posts that clearly encourage a form of engagement (e.g. commenting) (e.g. with an emoji or a number) will be restricted by Instagram in the future and will not receive the platform’s maximum reach.

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Pia Dzimalle

Senior Marketing Manager

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	at least 50,000 followers on IG OR at least 500,000 followers on TikTok
	Followers from the DACH region of at least 70%
	Story/video views of at least 20% of the followers