Content-based advertising? Pinterest Ads can do that!

• #Social Media

Why the visual search engine is one of the most important advertising platforms and how Pinterest Ads can help your business.

„Stop interrupting. Start inspiring.” Under this motto, the social media platform Pinterest promotes the advertising opportunities and social media advertising that can be placed here. Why Pinterest ads with content-based content are so useful and how to place a Pinterest ad to reach users, you can learn here.

What does advertising on Pinterest cost?

The question that companies usually ask first in online marketing or performance marketing is the cost of advertising. The same applies to the cost of Pinterest Ads. Here it can be said: The success of Pinterest Ads is not solely dependent on how much money is invested. Rather, it is a matter of looking at how much money is to be spent over how long and how the users can best be reached.

It makes sense here to identify a budget in advance and then have it played out sensibly over the duration of the Pinterest advertising. 

How does advertising on Pinterest work?

Pinterest advertising has many advantages. The big advantage of the so-called Promoted Pins is especially the content-based focus. We explain how you can use this for your first campaign and with the help of the Pinterest Ads Manager we give you step-by-step instructions on how to create a Pinterest ad:

Set goals

As with any meaningful marketing activity, the first step is to define your goals in detail. What should be achieved with Pinterest advertising? By when should it be achieved? And how can success ultimately be measured?

Definition of target group

In addition to defining goals, it is just as important to identify and define your own target group. Which group of people should be reached where and when. The main thing here is to clarify in advance whether this group can be found on Pinterest at all. So it’s definitely worth taking a closer look at the platform’s users.

Create Visual First Formats

In order to place a Pinterest ad, you need content, of course. The rule on the social media platform is quite clear: Visual First. This is the only way to reach the platform’s users alongside all the other content.

Set duration and budget

As mentioned above, you can define on Pinterest how much you want to spend on the ad and over what period of time this should happen. Once you have selected your budget, you can then specify how much of this budget should be spent on which day.

Success control

After the Pinterest advertising has been placed, the next step is to check its success using the analytics function. Here, it is particularly important to look at the relevant KPIs and determine whether the predefined goals and target groups were reached. In addition, concrete lessons can be learned for the next campaign. This way, users can be reached better next time and new customers can be acquired.

How do I use Pinterest for my business? 

Instagram, YouTube, Facebook and now also TikTok have long been accepted and respected as advertising platforms. But why is it a good idea to give Pinterest advertising a chance?

• Wide range
  The platform achieves an extremely large reach. In Germany, the platform has a potential target group of 16 million. It is therefore more than likely that companies will find their target group here. 
  
• Branding
  Due to its strong visual communication, the content-based platform is ideal for branding campaigns and the associated increase in brand awareness. Both image and video campaigns find a successful way here. The so-called Promoted Pins make companies even more memorable.
  
• Performance power
  Pinterest tags are a way to link products directly through the platform and thus attract users to your website. Due to the numerous implementation options of these, Pinterest advertising is especially performancestrong.
  
• Always the right target group
  Bei den oben erwähnten 16 Million potenziellen Nutzern ist es sehr wahrscheinlich, dass Unternehmen ihre eigene Zielgruppe durch Pinterest Werbung antreffen. Vor allem, da die Nutzer ihre Interessen angeben und man so zielgerichtet Ads schalten kann.
  
• Creative Inspiration
  Social ads in social media marketing need to be one thing above all: engaging. In the overabundance of content on social media, companies must ensure that their content is not overlooked. Pinterest offers the opportunity to creatively inspire the purchasing decisions of users who are usually quite eager to buy anyway.

How do I sell on Pinterest?

Companies can achieve a wide variety of marketing goals on Pinterest and with the help of the ads. These include the following:

Due to the high reach of potential customers, companies can build up great awareness for their products here. In addition, their own brand preference can be increased enormously on the customer side. This happens by increasing the traffic for content on and outside of Pinterest.

Conversions are also an important goal in marketing. These can be increased by Pinterest ads and the actions they generate (such as online histories, registrations and sign-ups) and by a cleverly used call-to-action. But offline sales in any stores are also boosted by the use of targeted Pinterest Ads.

Conclusion

In addition to the usual social media and influencer marketing platforms such as Instagram, TikTok & Co. it is definitely a good idea to take a look at the advertising opportunities on Pinterest. In addition to a large reach and a broad target group landscape, the creative and visual possibilities of the ads are almost endless. Accordingly, it can definitely be worthwhile to invest some budget in Pinterest marketing.