Sustainable playing: mrs_ermerson relies on wooden toys
Intro
The goal of the campaign was to focus on creativity, highlight the advantages of the perforated books from the Cologne-based educational game publisher and intensify the interaction between the child and the educational game. The wooden toy supports fine motor skills, offers sustainable quality and makes learning interactive fun. There is a task to be solved on each card in the perforated box. If this is answered correctly, the card can simply be pulled out and the next question can be answered. This is exactly what cooperation should make clear.
Strategy
The goal was achieved when influencer Julia created an impressive Instagram story with her creative style. She showed her child playing with the perforated books, conveying the benefits of the wooden toy in an authentic and lively way. Julia's engagement and her child's interaction with the educational toy inspired her followers and effectively promoted the desired message.
BRAND FIT
Julia's sustainable and conscious lifestyle makes the brand a great fit for her. The fact that she involves her kids in her content also benefits the collaboration.
CREATIVITY
Julia produced vibrant and colorful scenes of her child discovering the hole books in different ways. She perfectly combined close-ups of the detailed wooden toys with playful moments.
STORYTELLING
Julia created an authentic and emotional connection with her followers in terms of storytelling. She told a relatable story by showing everyday play situations that appeal to parents and children. Julia's use of vivid imagery and captivating text completes the storytelling.
AUTHENTICITY
Julia stands for exactly the values that fit perfectly with the wooden toys: Sustainability, creativity and child-oriented development. Through her honest enthusiasm and the real play scenes with her own child, she shows her followers that she really stands behind the product.
Results
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@mrs_ermersonContent
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