Long-term branding effect for Desenio
Intro
Desenio and Anna have been working together for over a year on the creator's Instagram profile. The long-term cooperation takes place at quarterly intervals so that inspiration can be provided for the community based on the seasons. The recurring touchpoints create a long-term branding effect.
Strategy
Anna is very free in the realization and design of her stories for Desenio, which leads to a very authentic and successful campaign. She has the posters hanging at home all year round with changing motifs, which ensures that you also see them every day in her stories. This not only makes it clear how enthusiastic she is about the brand's products, but also ensures a long-term branding effect, as her community comes into contact with the brand again and again.
BRAND FIT
Anna's content and her interior design style are a perfect match for Desenio's posters. The aesthetics of the brand are skillfully and authentically staged.
BRANDING EFFECT
By regularly posting content together with the brand, it draws a lot of attention to the brand and thus creates a great deal of brand awareness.
LONG TERM
The fact that Anna and Desenio are long-term partners means that the brand benefits from influencer marketing in the long term.
AUTHENTICITY
Thanks to the long-term collaboration with the brand, every implementation is authentic and ensures that the community comes into contact with Desenio again and again.
Results
Data
Creator
@aniia2505Content
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