Own Tonies radio plays: Over 1 million impressions and almost 30k link clicks
Intro
This is how often the links in the video were clickedWhen dreams come true: Family creator @jessykpiskai was allowed to record two audio plays herself for Tonies, which are available for download. The stories are based on true events and are about animals that have saved people's lives. They were written and recorded in English and German to help children learn.
Strategy
A big focus of @jessykpiskai's Instagram channel has always been storytelling and a connection to nature. She has already promoted Tonies in the past. By recording her own audio books, the creator has fulfilled a wish. It was precisely this storyline that generated huge enthusiasm among the community.
BRAND FIT
Jessy's creative talent for storytelling and her connection to animals and nature make her the perfect match for Tonies.
STORYTELLING
Jessy is known as a storyteller who carries people away. The storyline for Tonies is therefore authentic.
COMMUNITY
Jessy has very loyal followers. Accordingly, they were very excited to receive something specially created by the creator.
AUTHENTICITY
Jessy was always able to integrate the audio books into her everyday life, which led to very good results.
Results
Data
Creator
@jessykpiskaiContent
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