Reels Watchtime

29.09.2023

From now on, Creators will be shown a new metric after they post a reel: You can view the watchtime of the video, which shows how long the video has been watched on average.

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Pia Dzimalle

Senior Marketing Manager

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You are welcome to apply if you have reached the following key figures:

	at least 50,000 followers on IG OR at least 500,000 followers on TikTok
	Followers from the DACH region of at least 70%
	Story/video views of at least 20% of the followers